Zummer is a playful summer brand that came to life with the inflatable sofa – tchill and was intended to be the mother company for other fun products.
The symbol of this versatile brand was formed by three cheerful elements composing a “Z”. The color set gave it a light playful finishing.
The rounded lettering resulted from an intense transformation of an existing typeface, where half of the letters were drawn from sketch. Their strong identity makes them work isolated pretty well.
The final vertical logo composition can be seen below.
Here, you can find the website/store I did for tchill
and the identity work for tchill.
